Logo Zoom Video Communications, Inc.

Leader, Digital Acquisition

About the Employer | www.zoom.us
Annual Salary

Job Description

Work Styles at Zoom
In most cases, you will have the opportunity to choose your preferred working location from the following options when you join Zoom: in-person, hybrid or remote. Visit this page for more information about
Zoom's Workstyles
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinar.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.
Zoom is looking for a Leader, Digital & Growth Marketing to lead and scale our digital team and global initiatives. This position will lead all digital paid media efforts globally for Zoom, ensuring that the digital budget is deployed effectively and with a positive ROI for both online purchases and delivering sales leads. The ideal candidate is a self-starter who has hands-on experience with multiple digital channels (e.g. Paid Social, SEM, Display, Programmatic, Affiliates, Content Syndication), and also knows how to set strategy to inspire a team and achieve growth goals. This candidate must be able to think strategically and tactically and be comfortable with the fast-paced nature of a high-growth company. The ideal candidate will have extensive experience leading a team, launching and growing new channels, and building and executing data-driven growth strategies. Passion for learning, innovation, and collaboration is a must.

Duties & Responsibilities:
  • Set the overall digital and growth marketing strategy that defines the team’s priorities and goals.
  • Manage the digital marketing budget to ensure every dollar is being used efficiently and effectively, accounting for both online purchase and sales lead impact.
  • Work closely with Marketing Operations, Integrated Marketing, Field Marketing, Web Team and e-Commerce Team to pull insights across the digital customer journey of our customers.
  • Work closely with Data Science, Engineering, Analytics, and Operations on marketing attribution and tag management across marketing landing pages and the digital customer journey.
  • Lead, manage and grow the digital marketing team to scale with the business and optimize against business targets
  • Set an innovative strategy that leverages data, invests in scalable automation, and ensures global consistency with local influences.
  • Present to the senior leadership team on key trends we’re seeing across all business units and the effect digital marketing is having on the outcomes of the business.
  • Collaborate with the web and creative teams in order to ensure a world-class, connected customer experience with high engagement and conversion rates
  • Stay up-to-date on industry trends, new advertising products and new features within existing platforms.
  • Bachelors Degree.
  • 10+ years of experience leading digital marketing strategy, including managing large Enterprise level budgets.
  • 5+ years of building and managing internal teams.
  • Deep understanding of key digital marketing channels at a global level, including digital platforms and vendors.
  • B2B and B2C marketing experience and tools preferred, e.g. Salesforce and Pardot.
  • Direct experience managing, coaching, and developing high-performing and dynamic teams.
  • In-depth understanding of general digital marketing best practices, including ABM.
  • The ability to see the big picture strategy and employ the best tactics to match that strategy.
  • Deep understanding of the full funnel of advertising channels, from awareness driving display to contact acquisition, and everything in between.
  • Deep understanding of web technologies, processes, and tools.
  • Highly organized and detail-oriented with the ability to develop, manage, and prioritize multiple marketing programs at a team level.
  • Outstanding communication, presentation, storytelling, and leadership skills.
  • Direct experience planning and building GTM strategy on a global scale.
  • Strong quantitative, analytical, and critical thinking skills.
  • Knowledge of testing, measurement and automation practices to optimize ROI and evolve the strategy.
  • Highly analytical approach to implementing, testing, and analyzing campaigns
Self-motivated team player that is able to influence cross-functional teams and leaders.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.
We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at .
Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.
At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
Explore Zoom:
  • Hear from our leadership team
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Employee Ratings Zoom Video Communications, Inc.

  • Based on full-time and part-time employees only, with 1029 reviewers

    Overall Rating

    Career Opportunities
    Compensation & Benefits
    Work-life balance
    Senior Management
    Culture & Values
    CEO Approval
    Recommend to a friend

    They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.


  • Great company Sales Manager, SMB

    2022-06-28 12:30:47.67

    Leadership who wants to do the right thing

    Going public has meant less transparency and more focus on profitability, which means some functions like CX decrease in quality and investment