Logo TEGNA

Digital Campaign Specialist

About the Employer | www.tegna.com
Annual Salary

Job Description

TEGNA seeks an entry-level Digital Ad Operations Specialist to support local Broadcast stations in Ad Operations for the Owned and Operated TEGNA business. The ideal candidate will work exclusively with TEGNA properties through different ad-serving platforms and order management units. This position will work out of our Digital Ad Operations department based in Dallas TX and will encompass a flexible work schedule model. For the motivated individual, this is an excellent career opportunity and thriving team environment while meeting individual and team goals. Be a part of this exciting cutting-edge team at TEGNA!

The Digital Ad Operations Specialist must master the digital workflow between business units and Ad Operations to provide campaign fulfillment from trafficking to delivery management. This position is responsible for ensuring campaigns and creative assets are executed on time, accurately, and monitored. This role includes being included in the on-call rotation after proper training.

Responsibilities:

  • Business Unit / Digital Ad Ops Workflow: Digital Ad Operations Specialist must master the digital workflow that connects the business units they support and become an expert in the ad servers and order management systems.
  • Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
  • Creative Scheduling: Must fully understand all aspects of the ad specs, creative templates, and ad tags to ensure proper execution of creative elements to campaigns.
  • Urgent Support: Must provide urgent support to Broadcast stations and appropriate TEGNA stakeholders
  • Email & Workflow Management: Send daily reports to stations, communicates technical information and processes, email all contacts within a timely fashion, and monitor email inbox consistently. Manages SLA’s within order management systems.
  • Campaign Delivery: Must follow delivery guidelines and tactics to ensure campaign delivery of digital campaigns.
  • Customer Service: Interacting with vendors and stations. This candidate must encompass a positive customer friendly attitude while working through day-to-day operations.
  • Troubleshooting & QA: Provide solutions on technical scenarios and ensure detailed QA of all assigned business units.

Job Requirements:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Requirements:

  • Bachelor’s degree from an accredited university/college or technical related discipline required.
  • 1-2 years of working experience in ad serving platforms or ad trafficking. (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education).
  • Demonstrated ability to function in a technical role.
  • Strong interpersonal and team skills.
  • Ability to handle multiple tasks/projects at once.
  • Superior organizational skills and attention to detail.
  • Quick, an adaptive learner who will develop expertise in digital workflow and ad serving systems.
  • Strong communication skills, both verbal and written.
  • Ability to convey technical and complex information through written and verbal communication.
  • Ability to react to change productively.
  • Proficiency in MS Office.
  • Flash, HTML, and JavaScript, basic knowledge

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.


About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


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Job Snapshot

Employee Type

Full-Time

Location

Dallas, TX

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted

06/27/2022

Job ID

11201/10370/62249

Employee Ratings TEGNA

  • Based on full-time and part-time employees only, with 221 reviewers

    Overall Rating

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    Compensation & Benefits
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    Recommend to a friend

    They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.