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TikTok Specialist & Content Creator

About the Employer | www.phocuspropaganda.com.br
Annual Salary

Job Description

TikTok Specialist & Content Creator

Phocus is looking for a content creator to join our expanding marketing team. You will work cross-functionally with the creative, eCommerce, and retail teams to ensure that TikTok becomes a priority change for Phocus - driving its content and community strategy & building an engaging audience to interact with the brand. You will be the go-to person for everything happening in TikTok, from ideating storylines, executing, identifying & jumping on trends, and recruiting / briefing brand ambassadors to create best-in-class content.


  • Develop, design, plan and execute TikTok content, including ideating, shooting, editing, captioning, and posting.
  • Responsible for leading the content creation strategy - reactively and proactively producing storylines that align with brand messaging
  • Continuously understand and analyze the needs of the brand, and then ideate how those needs come to life on TikTok.
  • Brainstorm incentive content ideas + topics that drive engagement.
  • Have a passion for capturing and communicating brand stories.
  • Lead on identifying and leveraging trends through native content creation.
  • Strategize how TikTok can amplify ongoing marketing efforts and campaigns.
  • Respond and engage with people on TikTok using the Phocus personality and voice with all interactions.
  • Engage with key influencers where it makes sense for the brand.
  • Respond to and engage with Creators who tag the brand in relevant content
  • Ensure and manage a consistent pipeline of engaging social content tailored to TikTok.
  • Ensure that communication and TikTok campaigns align with current marketing strategies
  • Host lives to support key calendar moments or product launches
  • Track and analyze the performance and results of campaigns and initiatives
  • Provide clear reporting on monthly performance and/or campaign performance on key metrics (including follower growth, views, and engagements).
  • Share weekly performance, community feedback, and opportunities in the weekly marketing deck.


  • 2+ years of experience in Marketing
  • 1+ years of experience in TikTok content creation
  • Bachelor's degree in marketing or related field
  • Proficiency in managing social media channels (TikTok, Instagram, Facebook, YouTube, Twitter, Snapchat, Pinterest, etc.).
  • Energetic, witty, spontaneous, creative, positive, upbeat, and collaborative personality.
  • Attention to detail, ability to focus, and follow through.
  • A team player, out-of-the-box thinker, who is a passionate consumer and doer of social media.
  • A self-starter with the ability to work in a fast-paced environment needing minimal instruction
  • Comfortable on-camera with experience in editing within the TikTok app.
  • Strong personal Tiktok platform that showcases creative and engaging content
  • Proven experience building social media audiences via TikTok (personal or brand page)

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year


  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance


  • 8 hour shift

Application Question(s):

  • Please provide Tiktok handle or link to be able to review your content creation portfolio?
  • Please provide Instagram handle or link to be able to review your content creation portfolio?


  • Social media marketing: 1 year (Preferred)

Work Location: Remote

Employee Ratings Phocus

  • Based on full-time and part-time employees only, with 12 reviewers

    Overall Rating

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    Recommend to a friend

    They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.