Logo Mad Marketing House

Paid Search Specialist

About the Employer | www.madhousemarketinginc.com
Annual Salary

Job Description

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.

This role typically is responsible for creating and optimizing paid media channels to support the digital department in its growth goals.

You will help drive growth and success for organizations on digital platforms.

This role is essential as it is an integral part of the development and management of an effective digital strategy as well as effective media buying.

As a Paid Media Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

Develop, implement, and optimize cutting-edge digital campaigns from conception to launch

Work cross-departmentally to align campaign strategies and goals across the organization

Provide ongoing actionable insights into campaign performance to relevant stakeholders

Define, measure, and evaluate relevant paid media KPIs

Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

Oversee and manage the overall paid media budget

Conduct in-depth keyword and website research, ad grouping, and audience targeting

Maintain knowledge of industry best practices and new technologies

Weekly Objectives:

Check all Ads running

Ensure the budget excel sheet is up to date

Meet and plan for the week's spending budget with the Social Media team.

Work for SEO and Keywords match are updated for Google Ads

Check analytics to ensure growth

Check missed phone calls for the Google business page

Post once a week on all Google business page accounts

Answer all SMS leads daily

Meet with clients once a month with analytics pulled & campaigns performance

Create and ensure that email marketing has been sent and/or created.

Export and send advertising receipts to Madison at the end of every month.

Pull and export website analytic reports at the beginning of each month. These need to be sent to the client summarizing the report.

Metrics to Follow:

ROI

On-site conversions

Cost & click performance

Impressions/total reach

Website traffic

Benefits:

  • 80 hrs of PTO
  • 1.5 weeks of additional PTO during the Thanksgiving and Christmas holiday
  • Reimbursed Travel
  • And More!

Job Type: Full-time

Pay: $40,000.00 - $48,000.00 per year

Benefits:

  • Flexible schedule
  • Paid time off
  • Parental leave

Schedule:

  • 8 hour shift

COVID-19 considerations:
None

Ability to commute/relocate:

  • Lincolnton, GA 30817: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Google Analytics: 3 years (Required)
  • Facebook Advertising: 3 years (Required)

Work Location: One location

Employee Ratings Mad Marketing House

  • Based on full-time and part-time employees only, with 3 reviewers

    Overall Rating

    Career Opportunities
    Compensation & Benefits
    Work-life balance
    Senior Management
    Culture & Values
    CEO Approval
    Recommend to a friend

    They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.

Reviews

  • Short but sweet Account Manager

    2016-09-01 18:00:35.5

    - Lots of room for advancement and opportunity - Great atmosphere - Good pay (if you work hard) - Reap what you sow mentality

    - Not your typical 9-5, long hours. - Definitely not for someone just wanting to clock in and clock out