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Go To Market Lead, Fire Tablet

About the Employer | www.amazon.jobs
Annual Salary

Job Description

  • 5+ years of experience in Digital Marketing, Brand Management or Product Management
  • Bachelor’s degree, preferably in Business, Marketing, Communication or a science-based field
  • Proficiency in English language, strong writing skills
Job summary
In this role you will own Go to Market strategy for Fire Tablets, including leading Global product launches. In doing so you will help to define business priorities and strategic direction for these beloved devices. You will own our product positioning, brand strategy, and pricing, and oversee the creation of our brand and marketing assets, including packaging, web pages, video, social media, and print. You will partner closely on our portfolio strategy and long-term innovation roadmap, with the opportunity to bring new product concepts to the table. You will lead cross-functional teams and collaborate with other Go-to-Market leaders across Amazon Devices, including Alexa/Echo, Kindle, and Fire TV.

Are you passionate about bringing exceptional products to customers around the world? Are you a leader with a track-record of driving product innovation, creating engaging experiences, and executing global marketing campaigns? If so, Fire Tablet Go-to-Market (GTM) is an exciting opportunity to have large-scale impact and learn new skills for managing a customer obsessed consumer electronics and digital services business.

A work location of Seattle, WA or Sunnyvale, CA is preferred with significant work from home possible. Open to fully remote from other locations with occasional travel.

Key job responsibilities
  • Collaborates on product portfolio vision and strategy, including key features and portfolio mix
  • Drives product launches, including positioning, branding, packaging, marketing, and pricing
  • Drives global expansion, assessing product fit for new regions and identifying new requirements
  • Identifies and proposes business growth opportunities, including new products, distribution channels, and strategic partnerships
  • Engages in partner and developer meetings
  • Establishes ways to measure and track metrics related to awareness, purchase intent, and customer satisfaction
  • Prepares and provides business reviews to the senior management team regarding progress and metrics
About the team
Amazon’s Fire Tablets have been delighting customers for more than ten years, with a well-earned reputation for incredible value and content-forward experiences. Customers can seamlessly discover and consume their favorite entertainment- whether Apps, books, movies, TV shows, games, music, or podcasts, while connecting with family and friends, and getting work done with productivity software and accessories. All our current generation of devices feature the convenience of Alexa, and the ability to control your smart home with your preference of voice or touch. Our Kids edition tablets have received multiple awards, and are beloved by parents and kids for their role in entertainment, education, connectivity, and creativity in a safe and controlled environment. We are a growing business and team, making investments in new hardware products and software that will make customers’ lives better.

  • Proven track record of delivering results for large, cross-functional initiatives while managing multiple priorities
  • Effective communication skills (verbal and written) and proven ability to influence senior leadership
  • Experience launching products across multiple geographies
  • Experience marketing consumer electronics, digital content, or digital services
  • Experience running global marketing campaigns, and developing efficient customer acquisition strategies
  • Experience with Children’s products, and marketing to parents
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

Employee Ratings Amazon.com Services LLC

  • Based on full-time and part-time employees only, with 136280 reviewers

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    Recommend to a friend

    They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.


  • Good Warehouse Associate

    2022-08-07 15:25:47.227

    High salary and good company

    accomodation,transportation and food not incuded in salary.